Bogota Traveler

Identity and branding designed by MEZCLA for a Bogota Traveler. 

In the past few years Colombia, and its capital, Bogota, have been positioning as a tourist destination among travelers. The stigma of a dangerous city has been fading away and more people are looking for information about Bogota. We were asked to design and built a tourist portal for the City. We built a intuitive website where traveler can learn about the city and its cultural scene. Based on location, a barrio, Traveler would choose where to stay. Each barrio page has what’s available to do, coffee shops, restaurants, bars, etc. Dynamic content continue throughout the website based on location.  In addition to the branding and website, we designed an exhibition booth for a mayor tourism fair.

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