We branded this campaign, and headed the creation of multiple assets for the digital and print space. Each element was carefully crafted to target the project’s main stakeholders as well as governments, and businesses; while highlighting the success stories of the young people who are part of the initiative.

We very much enjoyed working on this project, and felt proud for of being part of such an outstanding effort in todays economy. Some of the aspects that influenced the branding of this camping were future with opportunities, empowerment of vulnerable communities, and the importance of youth in todays economy.

All assets were made in Spanish, English, and Portuguese.a