NEO is an initiative of the Multilateral Investment Fund, a member of the IDB Group, to generate one million jobs for the youth in Latin America within the next 10 years.
We very much enjoyed working on this project, and felt proud for of being part of such an outstanding effort in todays economy. Some of the aspects that we gave a great deal of attention from the banding perspective were: Youth as a key player in todays economy, influential corporate partners, and strengths of the initiative.
We branded this campaign, and headed the creation of multiple assets for the digital and print space. Each element was carefully crafted to target the project’s main stakeholders as well as governments, and businesses; while highlighting the success stories of the young people who are part of the initiative.
This branding was made in three different languages. Spanish, English and Portuguese.