Act – Ready – Connect

Climate change has increased the number and the intensity of natural disasters. According with the World Health Organization, every year, natural disasters kill around 90,000 people and affect close to 160 million people worldwide.

To understand deeply this space, we traveled to Puerto Rico and spend one week in the island interviewing locals, authorities, and NGOs.

In September 2017, Puerto Rico faced a devastating natural disaster named Hurricane Maria.
Locals rest inside a shelter before the arrival of the Hurricane Maria in Punta Cana, Dominican Republic, September 20, 2017. REUTERS/Ricardo Rojas – RC1ACAF03580
A woman pulls a trash can past a destroyed home as Hurricane Maria hits Puerto Rico in Fajardo, on September 20, 2017. REUTERS/Ricardo Rojas – RC1ACAF03580

 

Natural disasters of this magnitude are chaotic scenarios and responding with the appropriate tools is a real challenge. In the case of Hurricane Maria, access to some areas was specially difficult and government and NGOs  assistant took longer than expected. As a result,  vulnerable communities were significantly affected loosing thousands of lives. We collected data that revealed some of the system’s flaws.

DEMAND VS CAPACITY

How to relocate 1 million people after a natural disaster?

Sonia Torres poses in her destroyed home, while taking a break from cleaning, three weeks after Hurricane Maria hit the island, on October 11, 2017 in Aibonito, Puerto Rico. (Photo by Mario Tama/Getty Images)

User Needs

The elderly, people with disabilities, and people with medical devices, needed extra help. In this segments, we found gaps and opportunities to innovate.

The elderly, people with disabilities, and people with medical devices, needed extra help. In this segments, we found gaps and opportunities to innovate.

The elderly, people with disabilities, and people with medical devices, needed extra help. In this segments, we found gaps and opportunities to innovate.

Solution

ARC is a digital product that helps people find a safe roof during natural disasters

In a complex ecosystem, we created a seamless user experience.

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