I support clients on their efforts to grow with valuable products. I’m constantly working on creative solutions that are simple but yet complex, taking into consideration all variables. Gather data to understand product, user, and where they intersect. use strategy, design, and technology to amplify positive impact.

I work towards business goal but always advocate for users. In all products, balance desirability, viability, and feasibility. For me, is a space driven by technical training and also gut. Is analytical and artistic, conservative and unconventional. I put myself outside of the comfortable zone to learn from others, empathize, develop hybrid talents, and uncover opportunity. I feel empowered by the challenge of designing products or services that have a positive impact on the human experience, in addition, that are profitable and scalable.


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