Coexist
A digital tool for bicycle riders safety. Learn about prevention, find safe paths, get tips, and connect with the bike community.
My role:
As a product designer consultant, I worked with a cross functional team of PMs, subject matter experts, and engineers. I was responsible for the design of the digital experience and overall design direction. I planned and conducted research, ID pain points, and worked on the product architecture and branding.
Research
Our goal was to understand the current landscape of commuting cycling and identify opportunities to improve the safety of the riders. We conducted 40 user interviews on bicycle commuters and 8 interviews on experts, including urban planners, policy makers, and NGO’s leaders. I created journey maps and looked at different scenarios to ID opportunity to make a safer ride for users. I looked at mobility data that could influence rider decisions. Additionally, I explored ways to present this data and empower the rider experience.
I conducted multiple design sessions, and created quick sketches in a highly time-constrained setting. This helped us get some initial ideas on paper and build on each other’s designs.
Washington, DC
Insights
Improving commuting time
In many cities, average car speeds are getting slower and slower, and car trips are getting correspondingly longer and longer.
- London, 5.13 miles per hour, 19 percent slower than 2016’s 6.25 miles per hour.
- Manhattan, 4.7 miles per hour in midtown.
Bikes can pick up some of the slack for shorter journeys
Nearly three in five private car trips in the United States in 2017 were shorter than 10 kilometers, and just under half were shorter than five kilometers
Bikesharing – bicycles available at the point of demand
More than 1,000 dock-based bikesharing programs exist worldwide, representing tens of millions of shareable bikes. In the United States, for instance, 45 million trips were made on shared bikes in 2018, as opposed to the 115 million cars and trucks driven on US streets every day.
E-bikes open up bicycling to many who might otherwise hesitate
Because the electric motor takes over when energy levels flag, e-bikes can encourage people who feel out of shape to get back in the saddle.
Dock-based bikesharing
More than 1,000 dock-based bikesharing programs exist worldwide, representing tens of millions of shareable bikes. In the United States, for instance, 45 million trips were made on shared bikes in 2018, as opposed to the 115 million cars and trucks driven on US streets every day.
Personas
Vicky
32 years old
Is an international affair’s expert that works at the World Bank. She commutes to work during rush hours for about 30 minutes. She owns an smart phone and likes to keep a healthy life. Vicky does not own a car by choice.
Richard
31 years old
Is a programmer that works from home. He bikes 5 times a week for fun and for exercise, mostly before lunch, where there is not much traffic. He lives 20 min away from a 5-mile bike trail. Richard is also an environmentalist. He cares about keeping the planet healthy and is always looking for ways to make a positive impact with technology.
Cynthia
38 years old
Is architect specialized in urban planning. She currently is a stay-home-mom and uses a bike trailer to take her 2 kids to school every morning.
Interview Notes
“Every morning when I get ready for my bike commute to work, I feel like I am preparing for a battle, it is sad to feel so unsafe biking in the city and have to worry not to get hit by a car.”
“I wish biking in the city was at least half the fun as biking in the countryside. I wish cities were not designed just for cars.”
“I use my bike to go to work every day and I pass through some intersections where I know other bikers have had accidents.”
Diverse technological innovations, including predictive analytics, product and application design, wireless connectivity
