Bogota Traveler
Bogota Traveler is a digital product that aimed to provide accurate and valuable information for travelers going to the city of Bogota, in Colombia.
We found that most people had two contrasting experiences. On one hand, they had a great time visiting all the tourist attractions guide by us. On the other hand, they struggled find reliable information of places to go to. They wanted to feel independent and make their on decisions based on accurate information.
2.2 million travelers a year.
We found out that the available information on-line all had some kind of problem. The most common problem we identify was usability. The websites were poorly structured, complicated navigation, too much or too little content, and lack of consistency throughout, bad photos. Overall, they were not great experiences.
At this same time, the New York Times, travel section, and other influential media, were publishing articles about Bogota, encouraging travelers to visit the city highlighting some areas worth visiting.
Additionally, businesses like hotels and restaurants felt that they lack of presence online or that they were misrepresented by products with pour experiences.
We conducted interviews in 60 travelers from different parts of the world, Germany, France, USA, Spain, Argentina, and Brazil. We learned what visitors were looking for and what cities they were most interested in visiting. Then we started looking a different strategies and design experiences based on our research. We knew that we wanted an online guide that had a strong backend to support conversions and scale. We wanted to connect with our audience by featuring places and events that were for locals. and create a relationship by showing something new, featuring destination and events that were not considered before.
We were designed a product to addressed the needs of both travelers and businesses.
