Patient-centric Digital Experience
The goal
Create a market-leading consumer experience for people on Dupixent that will increase patient adherence & satisfaction and lead to better health outcomes for driving market differentiation and enhancing brand equity.
RESEARCH
Common adoption pain points & unmet needs
Access treatment
Patients have to take on a lot of paperwork with little clarity on the approval process
Learn the Dupixent basics
Patients are not familiar with biologic treatments. They need basic information
Know what to expect
Patients have great expectations for Dupixent but do not know what to expect
Pay for treatment
Many patients need treatment but cannot afford to pay for it.(USA, Canada, Japan)
Accept the idea of injections
Many patients reject the idea of starting Dupixent because of the fear of needles
Track progress
Patients feel anxious to see results of treatment, but Dupixent does not have immediate effects
Common adherence pain points & unmet needs
Manage the Dupixent routine
Patients need to learn to integrate Dupixent in their daily/weekly/monthly routine
Keep motivation high
Patients might stop taking Dupixent because they feel that the effort needed is too high
Make positive changes
Patients feel good and ready to make lifestyle changes. They need tips and encouragement to do it
Communicate progress effectively
Patients need to effectively explain progress to HCPs in the short time of the appointment
Keep the focus on results
Patients feel good and do not feel the need nor have the motivation to keep injecting
Manage new flare-ups
Sometimes symptoms might flare up while on Dupixent. Patients need encouragement
VALUE PROPOCITION
Prioritized features to deliver value and increase patient adoption, adherence, & engagement.
EXPERIENCE
Holistic & connected experience of health & support, that solves the discreet challenges in patients’ journeys, from starting Dupixent to the day-to-day & long-term management.
Treatment Access
Holistic Care
Disease Management
FOUNDATIONAL DESIGN SYSTEM
TONE OF VOICE
Humanizing care, not being overly clinical
A combination of a mentor tone of voice, uplifting design with purposefully used color, and a fresh and modern visual design all work together in engaging users. 
INFORMATION ARCHITECTURE
Leveraging the familiar, not reinventing the wheel
We work with and build on users’ mental models for digital experiences that they’re comfortable with and have a sense of familiarity.
CONTENT HIERARCHY
Patients’ treatment first, additional content is secondary
The goal is to help Sanofi improve conversion in both adoption and adherence phases so priority of content is around helping patients manage their treatment routine seamlessly. 
12 user flows were prioritized to illustrate the experience and provide reference design assets for development.
USABILITY STUDY
